LUKE CORDILL
Laundry Brand Concept – “loadie”
Loadie is a conceptual laundry detergent brand built around everyday routines. I was interested in the contrast between how often laundry is done and how little thought most products give to context, design, or experience. The project focuses on brand concept and art direction, exploring tone, visual language, and how a utilitarian product could feel intentional without becoming precious.
luke.cordill@gmail.com