I care about how things look, but more importantly, why they exist, how they’re positioned, and whether they hold up in real use. I’ve spent time managing stores, selling directly to customers, building social media for design focused brands, and supporting creative teams through day to day execution and planning. During my time in the family business, I generated over $500,000 in individual sales in just under two years through direct relationships and consistent follow through.
I’m drawn to work that values clarity, restraint, and context. I tend to gravitate toward brands that don’t need to be loud to be effective. Whether I’m working on social content, creative direction, merchandising, or brand concepts, my approach is practical, observant, and detail driven. I’m a self starter and most comfortable taking ownership, learning as I go, and improving systems over time.
I value ideas that feel considered, work that lasts, and brands that know who they are.